Audiences
Who we reach, and what we can tell you about them
Each of these groups needs its own recruitment, screening, and instrument design. Treating them the same is how studies go wrong.
Political polling
Registered and likely voters, primary electorates, and issue publics at national, state, and district level.
Ballot tests, favorability tracking, message and ad testing, issue salience, and post-election analysis. We are explicit about likely-voter definitions and weighting targets so results can be defended when they are questioned.
Gaming polling
Console, PC, and mobile players segmented by genre, spend, platform, and play frequency.
Title and concept testing, monetization and pricing research, live-service sentiment tracking, and creator and community perception studies.
B2C consumer insights
General population and category buyers, with quotas that match the market you sell into.
Brand tracking, usage and attitudes, packaging and claims testing, path to purchase, and churn diagnosis.
Youth polling
Teens and adults under 30, reached where they already are rather than through channels they abandoned.
Civic attitudes, education and work expectations, media and platform behavior, and brand relevance. Studies with minors run with consent protocols and age-appropriate instruments.
High net worth individuals
Affluent and high net worth respondents screened on verified asset and income criteria.
Wealth management and advisory research, luxury and travel categories, philanthropy, and investor sentiment. Low-incidence work needs longer field windows and higher incentives, and we plan for both up front.
B2B tech
Developers, IT and security decision makers, and executive buyers screened on role, budget authority, and firmographics.
Buyer journey mapping, competitive positioning, pricing and packaging, and thought leadership research built for publication.
Patients & Caregivers
Patients and Caregivers sourced through our API network, along with ailment advocacy groups and support communities.
Patient journey and experience research, treatment and adherence studies, caregiver burden, and message testing. Studies follow consent and privacy protocols suited to health topics.
Physicians and HCPs
Verified Physicians and Healthcare Professionals available for quantitative and qualitative research.
Prescribing behavior, treatment decision drivers, product and message testing, and in-depth interviews. Credentials are verified before anyone takes part.
Interactive Entertainment & Wagering Polling
Console, PC, mobile, sports betting, and online gambling audiences segmented by genre, lifetime value, spend velocity, play frequency, and wagering behavior.
Title and concept testing, monetization and pricing research, live-service sentiment tracking, odds-provider perception studies, and platform feature testing.
Need an audience that is not on this list?
Most of our hardest projects started that way. Describe the profile and the incidence you expect, and we will tell you whether it is reachable and what it costs.
Ask about feasibility