Global reach · Panel book October 2026

60+ countries. One research standard.

Global access and audience targeting for political, consumer, healthcare, and B2B research.

60+

Countries

300+

Targeting attributes

B2B + B2C

Audience types

Country coverage

Profiled markets

Our sampling network spans 60+ countries. These 20 markets are profiled in detail in the panel book.

  • 01United States
  • 02United Kingdom
  • 03Canada
  • 04France
  • 05Germany
  • 06India
  • 07Brazil
  • 08Japan
  • 09Mexico
  • 10Australia
  • 11Spain
  • 12Italy
  • 13South Korea
  • 14Argentina
  • 15China
  • 16Poland
  • 17Chile
  • 18Philippines
  • 19Colombia
  • 20Saudi Arabia

Country profiles

Gender and age by market

Composition among profiled respondents in each market.

United States

Male 44.3%Female 55.7%
  • 14-22
    8.4%
  • 23-35
    28.5%
  • 36-55
    39.6%
  • 56+
    23.5%

United Kingdom

Male 48.6%Female 51.4%
  • 14-22
    9.5%
  • 23-35
    35.5%
  • 36-55
    38.7%
  • 56+
    16.3%

Canada

Male 46.6%Female 53.4%
  • 14-22
    9.1%
  • 23-35
    30.8%
  • 36-55
    37.8%
  • 56+
    22.4%

France

Male 46.9%Female 53.1%
  • 14-22
    11.7%
  • 23-35
    26.8%
  • 36-55
    39.1%
  • 56+
    22.4%

Germany

Male 52.6%Female 47.4%
  • 14-22
    10.1%
  • 23-35
    31.4%
  • 36-55
    38.8%
  • 56+
    19.7%

India

Male 55.5%Female 44.5%
  • 14-22
    22.0%
  • 23-35
    46.1%
  • 36-55
    28.1%
  • 56+
    3.7%

Brazil

Male 41.2%Female 58.8%
  • 14-22
    13.2%
  • 23-35
    41.2%
  • 36-55
    37.5%
  • 56+
    8.1%

Japan

Male 59.2%Female 40.8%
  • 14-22
    3.3%
  • 23-35
    14.8%
  • 36-55
    42.6%
  • 56+
    39.2%

Mexico

Male 39.2%Female 60.8%
  • 14-22
    16.3%
  • 23-35
    47.0%
  • 36-55
    31.5%
  • 56+
    5.2%

Australia

Male 46.7%Female 53.3%
  • 14-22
    9.1%
  • 23-35
    33.2%
  • 36-55
    37.0%
  • 56+
    20.7%

Spain

Male 50.1%Female 49.9%
  • 14-22
    10.0%
  • 23-35
    26.7%
  • 36-55
    46.0%
  • 56+
    17.3%

Italy

Male 50.5%Female 49.5%
  • 14-22
    6.9%
  • 23-35
    23.3%
  • 36-55
    45.2%
  • 56+
    24.6%

South Korea

Male 52.0%Female 48.0%
  • 14-22
    8.4%
  • 23-35
    25.8%
  • 36-55
    43.7%
  • 56+
    22.0%

Argentina

Male 48.7%Female 51.3%
  • 14-22
    12.6%
  • 23-35
    36.2%
  • 36-55
    43.0%
  • 56+
    8.1%

China

Male 52.1%Female 47.9%
  • 14-22
    10.1%
  • 23-35
    45.1%
  • 36-55
    40.8%
  • 56+
    4.1%

Poland

Male 50.6%Female 49.4%
  • 14-22
    10.3%
  • 23-35
    36.7%
  • 36-55
    41.9%
  • 56+
    11.1%

Chile

Male 41.2%Female 58.8%
  • 14-22
    12.8%
  • 23-35
    35.9%
  • 36-55
    40.9%
  • 56+
    10.4%

Philippines

Male 40.3%Female 59.7%
  • 14-22
    18.2%
  • 23-35
    49.0%
  • 36-55
    29.6%
  • 56+
    3.3%

Colombia

Male 47.3%Female 52.7%
  • 14-22
    17.1%
  • 23-35
    35.9%
  • 36-55
    37.3%
  • 56+
    9.6%

Saudi Arabia

Male 47.6%Female 52.4%
  • 14-22
    10.2%
  • 23-35
    54.0%
  • 36-55
    34.5%
  • 56+
    1.3%

Respondent profile

Audience composition at a glance

Respondent profile distributions across available sampling supply.

Age

  • 18-2413%
  • 25-3424%
  • 35-4424%
  • 45-5417%
  • 55-6412%
  • 65+11%

Gender

  • Female54%
  • Male46%

Device

  • Mobile74%
  • Desktop22%
  • Tablet2%
  • Phablet1%

United States profile

Depth in the U.S. market

Available profiling dimensions. Actual samples and quotas vary by project.

Household income

  • Under $25K22%
  • $25K-$50K19%
  • $50K-$75K17%
  • $75K-$100K13%
  • $100K-$150K15%
  • $150K+14%

U.S. region

  • South42%
  • Midwest21%
  • West19%
  • Northeast18%

Education

  • Bachelor degree29%
  • High school25%
  • Some college14%
  • Masters/professional14%
  • Associate degree11%
  • High school or less8%

Targeting depth

300+ targeting attributes

Flexible audience qualification across consumer, professional, geographic, and behavioral categories.

Demographic

Age, gender, household composition

Geographic

Country, region, state, ZIP / postal code

Socioeconomic

Income, education, employment

Consumer behavior

Category usage, purchasing, brand affinity

Professional

Industry, role, seniority, company size

Healthcare

Patient and healthcare professional screens

Political research

Public opinion and policy research

Technology and media

Devices, gaming, platforms, media usage

Data quality

Quality by design

Transparent methodology, rigorous screening, and researcher oversight across the project lifecycle.

Research-first methodology

Study-specific recruitment plans, quotas, screening, and research objectives.

Fraud and duplicate prevention

Appropriate respondent checks, duplicate controls, and response-integrity review.

Managed supply

Partner oversight, feasibility review, and source-level performance monitoring.

Human + AI quality review

AI-assisted workflows where useful, with human oversight of final decisions.

Methodology and coverage

Global coverage spans 60+ countries with 300+ targeting attributes available through our sampling network. Country-level demographics reflect supplier fielding profiles; availability and feasibility vary by project.

Need feasibility for a specific market?

Tell us the country, the audience, and the sample size. We will come back with an honest read on what is reachable.